SAS Scandinavian EuroBonus members as the airline embarks on its inaugural “Destination Unknown” flight, carrying 180 passengers and crew into the thrill of the unexpected. This innovative concept, introduced earlier in the year, deviates from conventional travel by offering an adventure into the unknown, captivating over 1,000 EuroBonus members within moments of its announcement. Ultimately, 6,070 members seized the opportunity to participate before registration closed.
This exclusive flight, setting off on April 5 at 09:25 AM from Copenhagen and returning on April 8, was available solely to EuroBonus members, who secured their seats using points. In addition to this, SAS also allocated six seats through a competition that drew in more than 20,000 participants.
SAS aims to revolutionize travel experiences by delving into the unknown, targeting the adventurous spirit of today’s travelers seeking unique and memorable experiences. This initiative showcases SAS’s dedication to innovation and customer-centric services in the wake of the pandemic, offering EuroBonus members a unique journey of exploration.
Paul Verhagen, EVP & Chief Commercial Officer at SAS, emphasizes that the overwhelming interest in “Destination Unknown” may pave the way for its integration into future travel options, underscoring the critical role of innovation in the current travel industry. Verhagen notes, “It’s not just about the destination but the journey itself that resonates with many travelers.”
As the flight heads towards its undisclosed destination, SAS encourages everyone to engage and track the journey on social media using #flysas. Moreover, all tickets for this special journey are biofuel tickets, underscoring SAS’s commitment to sustainability.
The Destination Unknown tickets are all so-called biofuel tickets. Read more about SAS biofuel tickets here: https://www.flysas.com/en/bio/
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