Finland, recognized as the world’s happiest country for the seventh consecutive year by the World Happiness Report, is extending an extraordinary invitation to global travelers. Aimed at sharing the secret to its citizens’ enduring happiness, Visit Finland has launched the “Happiness Hacks” program. This unique initiative offers participants a chance to immerse themselves in the Finnish way of life, all while enjoying the hospitality of Helsinki, free of charge.
Set to unfold from June 9 to 14, 2024, the Happiness Hacks program is designed to introduce participants to Finnish happiness through a series of culturally immersive experiences. Selected travelers will stay at the stylish St. George Hotel in Helsinki, where they will embark on adventures that showcase the country’s rich natural landscapes, vibrant arts and design scene, and innovative culinary offerings. The itinerary includes activities that embody Finnish happiness, such as wild swimming, forest biking, and exploring Helsinki’s cultural offerings, guided by local “happiness hackers.”
This opportunity is open to adults aged 18 and over, who can apply individually or with a companion. The application process involves two steps: a straightforward online form capturing basic information, followed by a creative social media challenge. Applicants are tasked with showcasing their personal happiness hack on Instagram, explaining why they deserve to experience Helsinki’s joys firsthand. Visit Finland will select participants based on the ingenuity and spirit of their submissions.
Finland’s approach to happiness emphasizes simplicity and connectivity—with nature, community, and self. The World Happiness Report, drawing on data from the Gallup World Poll, ranks countries based on citizens’ self-assessed well-being, factoring in economic, social, and health criteria. Finland’s consistent top ranking underscores the nation’s successful balance of societal support, individual freedom, and a strong commitment to environmental and cultural sustainability.
Heli Jimenez, a senior director at Business Finland, encapsulates Finnish happiness as deriving from simple pleasures and mindful living. Whether it’s a serene bike ride through the forest or a convivial post-sauna gathering, the Finnish lifestyle embraces moments of contentment intertwined with nature and community.
As the global community continues to seek pathways to greater happiness, Finland’s offer through the Happiness Hacks program provides a compelling, hands-on learning experience. It not only highlights the country’s beautiful landscapes and cultural riches but also shares the philosophy that happiness is a skill that can be cultivated.
Those interested in applying for this life-enriching journey have until April 4, 2024, to submit their applications. With the Happiness Hacks program, Visit Finland aims to inspire participants to integrate Finnish happiness practices into their daily lives, spreading the joy that has become synonymous with Finnish living.
