Wellness and Sensory Experiences: Can Melia Punta Cana Pull it Off?
The entrenched all-inclusive theme is always probing for ways to differentiate its brands from the competition. In 2019, Meliá Punta Cana decided to embrace the wellness-inclusive, adults-only space and started talks that would bring in The Cleveland Clinic Wellness, Delos Living, and Deepak Chopra. How might Meliá go beyond pool aerobics and fruit juices to [...]