In an innovative partnership, Silversea Cruises has joined forces with the prestigious Les Roches Global Hospitality Education to introduce a new post-graduate diploma in cruise management. This cutting-edge program is set to be hosted at the Les Roches Marbella campus, located in the scenic coastal town of Marbella, Spain, marking a significant step forward in specialized maritime hospitality education.
Designed to equip students with comprehensive skills and knowledge essential for flourishing careers in the cruise industry, the program encompasses a broad spectrum of subjects. Key areas of study include marketing strategies tailored for the cruise sector, sophisticated food and beverage management, the intricacies of maritime law, effective revenue management techniques, and the nuances of onboard operations. This holistic approach ensures that graduates are well-prepared to meet the dynamic challenges of the cruise industry.
A highlight of the curriculum is an exclusive business trip to Miami, Florida, allowing students to experience firsthand the operations at the world’s largest passenger cruise port. This excursion is aimed at providing practical insights and understanding of the global cruise market, enhancing the learning experience beyond traditional classroom boundaries.
Recognizing the importance of accessibility to quality education, the program offers scholarship opportunities for aspiring students. This initiative reflects both Silversea’s and Les Roches’ commitment to fostering talent and supporting individuals in achieving their professional goals.
Upon successful completion of the two-semester diploma, graduates are not just equipped with a valuable credential but are also guaranteed employment with Silversea Cruises. This employment guarantee underscores Silversea’s dedication to investing in the future leaders of the cruise industry. With the addition of six new ships to its luxury fleet in the last three years alone, Silversea is rapidly expanding, offering abundant opportunities for skilled professionals.
Barbara Muckermann, the president of Silversea, emphasized the importance of this educational endeavor, stating, “As part of our commitment to offering our guests the very best service at sea, Silversea places great importance on sourcing the industry’s most talented crewmembers. Education and training are key in this service-oriented industry, which is growing fast.”
This partnership between Silversea and Les Roches represents a significant milestone in maritime hospitality education, combining practical, real-world experiences with rigorous academic study to prepare the next generation of cruise industry leaders.
