To enhance passenger experience, Qatar Airways is set to revolutionize in-flight service by equipping its 15,000-strong cabin crew with state-of-the-art smartphones, incorporating a specially designed application. This initiative is a key part of the airline’s ambitious digital transformation project, aimed at offering a highly personalized and seamless journey to its passengers.
The core of this innovation lies in the custom-built app, tailored to provide cabin crew with immediate access to vital passenger information. This includes details such as Privilege Club status, oneworld membership, special service requests, and any specific needs passengers might have. Such insights enable the crew to offer a more customized and attentive service, greatly enhancing the passenger experience.
Beyond passenger data, the app also functions as a real-time information hub for the crew, offering updates on flight and gate details, comprehensive service guidelines, and the latest digital training resources. This integration of technology ensures that Qatar Airways’ staff are always informed and prepared to deliver exceptional service quality.
The digital initiative will be implemented in stages, with the distribution of over 15,000 smartphones to cabin crew members. Following this, Qatar Airways aims to extend the app’s usage to its ground staff at Doha’s Hamad International Airport (DOH), as well as to its global network of airports and lounges.
Badr Mohammed Al Meer, the Chief Executive Officer of Qatar Airways, expressed enthusiasm about this digital leap, stating, “At Qatar Airways, we are thrilled to embark on this new chapter in our digital evolution. This initiative is a significant milestone in enhancing our world-renowned onboard service. As pioneers in industry innovation, we strive to anticipate and cater to our passengers’ needs, and this project marks a pivotal advancement towards a more interactive and responsive customer service.”
This digital transformation is not only about improving customer service but also aligns with Qatar Airways’ commitment to sustainability. By reducing paper usage and streamlining operations, the airline reinforces its dedication to environmentally responsible practices.
This initiative is part of a series of technological advancements by Qatar Airways. In May of the previous year, the airline partnered with Google Cloud, aiming to leverage data analytics, artificial intelligence (AI), and machine learning (ML) to further elevate the passenger experience. This collaboration also focuses on enhancing sustainability and optimizing costs, demonstrating Qatar Airways’ continued investment in cutting-edge technology to redefine air travel.
Sources: AirGuide Business airguide.info, bing.com, Business Traveler
