Hilton Grand Vacations Inc. (HGV), a leader in vacation ownership and experiences, has announced an exciting partnership with Great Wolf Lodge, the premier operator of family-focused indoor water park resorts in North America. This collaboration aims to broaden family travel options by allowing HGV members to use their club points for stays at any of the 19 Great Wolf Lodge locations across the United States, starting summer 2024.
The partnership is part of HGV’s strategic initiative to enhance relationships with existing members and attract new customers by offering unique family resort experiences. Great Wolf Lodge is renowned for its indoor water parks, which include attractions like slides, pools, and various family-friendly activities such as ropes courses, mini-golf, and arcades. These features make it an ideal choice for quick, drive-to family getaways.
Mark Wang, CEO of Hilton Grand Vacations, expressed enthusiasm about the partnership: “At Hilton Grand Vacations, we are committed to delivering exceptional travel experiences that create lasting memories. Partnering with Great Wolf Lodge enables us to offer our members more adventurous and enjoyable travel options. We are excited to align with a company that has a dynamic development trajectory and shares our commitment to family-oriented travel.”
John Murphy, CEO of Great Wolf Resorts, also highlighted the synergy between the two brands: “We are thrilled to introduce HGV members to the cherished family experiences at Great Wolf Lodge. With locations stretching from Southern California to New England and three more opening soon, we are eager to enhance the travel options for HGV members, providing them with convenient and delightful resort experiences perfect for family vacations.”
Additionally, Great Wolf Lodge guests will receive special offers to explore HGV’s extensive network of properties, further integrating the customer bases of both companies.
This partnership complements HGV’s reputation for experiential travel through its flagship events program, HGV Ultimate Access, which offers members exclusive opportunities like concerts, celebrity meet-and-greets, and signature events such as the HGV Tournament of Champions and partnerships like the FORMULA 1 HEINEKEN SILVER LAS VEGAS GRAND PRIX.
The collaboration follows HGV’s recent $1.5 billion acquisition of Bluegreen Vacations, significantly expanding its resort portfolio and geographical footprint, thereby reinforcing its position as a powerhouse in the experiential travel and vacation ownership industry.
